Jessica M. Carista of West Stockholm was recently inducted as a member of the Rotary Club of Potsdam. Carista is the director of interactive marketing at Clarkson University. She is a native of Ogdensburg and received her bachelor's degrees in economics and French from St. Lawrence University, and her MBA from Clarkson. Carista has been a member of the Department of Marketing & External Relations at Clarkson since 2008. She is a member of the West Stockholm Ladies Auxiliary and the Potsdam Elks Club. A former board member of the Potsdam Chamber of Commerce, she currently serves on its membership and marketing committee. Carista resides in West Stockholm with her husband, Matt, and her daughters, Carrigan and Quinn. Left to right: Membership Chair Sunday Smith; Carista; her sponsor, Michael Griffin; and President Duane Pelkey.